Visitor Promotion for The Great Art Fair

Exhibitors at The Great Art Fair will benefit from a dedicated, high profile, above and below the line visitor promotion strategy.

Our extensive promotion campaign will be focusing on the high quality nature of the event brand and reinforcing that through radio and press advertising. This will be supported by a series of direct mail campaigns to high net worth individuals and corporate and institutional investors.

We will be conducting a concurrent PR campaign to build a profile for the event in the Art press as well as the broad range of consumer publications and commercial broadcast media which share our target demographic profile.

We also strongly believe in relationship marketing. We will align our promotional activities with corporate and client marketing campaigns, where there is a natural or obvious synergy, to develop mutually beneficial and complimentary bespoke or vertical market campaigns as opportunities arise.

The key point to consider is that the overall marketing and promotional campaign is high profile, extensive and is greater than the sum of its parts.