Interest in art is increasing rapidly. Many galleries are reporting that business is booming and there has never been a better time to announce the launch of a new series of major international art fairs.

The Great Art Fair is a refreshingly new and seemingly unique global phenomenon which offers the opportunity to visitors not just to view the huge diversity of contemporary art on display but to discuss the purchase of individual works or simply to add to their current collection.

Visitors to the shows will be private individuals or collectors, corporate and institutional buyers and investors in contemporary art. Some may go only to view. Many however will be looking for inspiration in deciding what to buy. Others will attend simply to make a purchase at the fair to experience the thrill of buying an original piece of art, be they seasoned collectors or new art owners.

This show, for the first time on this scale, makes available to "anybody and everybody" the tremendously exciting opportunity to purchase and create their own art collections to their individual style, taste and budget.